I am going to admit that the title of this post may seem a little self-serving, but I promise it is not! In fact, I'd say that before you...

In the world of marketing, staying ahead of the curve is essential for long-term success. It's a well-known fact that understanding and...

It's no secret that there a A LOT of differences between different generations. From Baby Boomers to Gen Z, understanding the...

In today's digital age, traditional advertising mediums, such as print, out of home, television, and radio, face fierce competition from...

From time to time, I like to pull back the curtain on the inner workings of our agency to share how we go above and beyond for our...

One of the first things we discuss with new clients is how we will measure the success of a campaign. For direct to consumer (DTC)...

Paid Search, also called PPC (pay-per-click) and SEM (search engine marketing), is a crucial part of the marketing mix for most...

Ready or not, AI is becoming more prevalent in the advertising world and is only expected to grow. If you’re not sure where to start...

Who said billboard media buying isn't fun? Or challenging ? A few months ago, one of our clients came to us with a very specific billboard she wanted to have as part of her media mix. It had great lead time on a highly-trafficked highway. The board had been sitting vacant with an "Available" sign for months. The sign listed a phone number to call to buy the space. Photo of the board sent to us by our client. Note: The full phone number was visible on the version we received!

Direct-to-consumer (DTC) companies operate in a highly competitive digital landscape where driving conversions is often the key and only...

In today's digital age, online platforms play a pivotal role in influencing consumers' decisions, especially when it comes to dining out....

Our relationship with television is always evolving, with the biggest change being the major shift towards streaming in recent years. In...

Running a successful restaurant isn’t easy. It requires a passion for food paired with an effective marketing strategy to attract hungry...

We have officially entered the third quarter of 2023. It's hard to believe the year is already half over. And so far, that recession...

Earlier this month, The Trade Desk launched Kokai: an upgraded media-buying platform that uses artificial intelligence to drive better...

The future of marketing is growing more personalized for each viewer every day. As we adapt to an ever-changing media landscape, our...

It's a common question asked when people first meet or are making small talk. "What do you do for a living?" Well, if you work for our...

Before I joined Left Hand Agency, I was the marketing director for a tv station and later for a nonprofit organization. In both...

Our team members constantly get questions about what the heck it is they do. We get it! Digital advertising is still relatively new, and...

In early 2021, Nielsen added in broadband only households (BBO HHs) to their ratings measurement. These are homes that watch linear TV through a streaming device and service like YouTube TV, DirecTV Now, Sling etc. This change had a significant impact on the ratings for most broadcast and cable providers. This is because while the overall universe expanded to include BBO homes, those homes don't watch linear TV the same way as cable and over-the-air (OTA) homes. This resul