CPG Marketing Insights

TRENDS & ANALYSIS SHAPING CPG MARKETING, RETAIL MEDIA

& BRAND GROWTH.

Maia Brusseau

Dec 12, 20231 min read

A Bold Ad Campaign for a Bold New Brand

Lauren Ridgley

Dec 5, 20232 min read

What is IVT and Why Should You Care?

Lauren Ridgley

Nov 28, 20232 min read

What Does "Scalable" Mean When it Comes to Marketing?

Maia Brusseau

Nov 15, 20232 min read

How to Determine Your Brand's Target Audience and Why it Matters

Lauren Ridgley

Nov 7, 20232 min read

Happy National Programmatic Advertising Day!

Maia Brusseau

Oct 24, 20233 min read

Why Every Business Needs a Marketing and Advertising Plan

Maia Brusseau

Oct 17, 20233 min read

It's Not Too Early to Start Marketing to Gen Alpha

Maia Brusseau

Oct 3, 20233 min read

Bridging the Generation Gap: Marketing Strategies for Everyone from Boomers to Gen Z

Maia Brusseau

Sep 26, 20233 min read

The Great Debate: Do Traditional Advertising Mediums Still Work?

Lauren Ridgley

Sep 20, 20232 min read

What is a PMP?

Lauren Ridgley

Sep 12, 20233 min read

Decoding the Dilemma: What Is Foot-Traffic Attribution?

Lauren Ridgley

Aug 29, 20233 min read

Winning the Paid Search Game: Think negative for positive results!

Carissa Polo

Aug 22, 20232 min read

AI Tools Every Advertiser Should Have in their Playbook

Lauren Ridgley

Aug 18, 20232 min read

The Curious Saga of the "Elephant Board" in St. Charles, MO

Lauren Ridgley

Aug 8, 20232 min read

Follow the Funnel: How Awareness Marketing Helps Drive Lower-Funnel Conversions

Lexie Thomas

Aug 1, 20232 min read

Harness the Power of Yelp to Develop a Game-Changing Marketing Strategy

Carissa Polo

Jul 25, 20232 min read

Heavy Streaming Consumption Benefits Advertisers

Maia Brusseau

Jul 11, 20233 min read

Restaurants: How to Create a Marketing Strategy to Attract Hungry Diners

Maia Brusseau

Jul 3, 20232 min read

The Benefits of Advertising During Economic Uncertainty

Carissa Polo

Jun 27, 20232 min read