Running a successful restaurant isn’t easy. It requires a passion for food paired with an effective marketing strategy to attract hungry...

We have officially entered the third quarter of 2023. It's hard to believe the year is already half over. And so far, that recession...

Earlier this month, The Trade Desk launched Kokai: an upgraded media-buying platform that uses artificial intelligence to drive better...

The future of marketing is growing more personalized for each viewer every day. As we adapt to an ever-changing media landscape, our...

It's a common question asked when people first meet or are making small talk. "What do you do for a living?" Well, if you work for our...

Before I joined Left Hand Agency, I was the marketing director for a tv station and later for a nonprofit organization. In both...

Our team members constantly get questions about what the heck it is they do. We get it! Digital advertising is still relatively new, and...

In early 2021, Nielsen added in broadband only households (BBO HHs) to their ratings measurement. These are homes that watch linear TV through a streaming device and service like YouTube TV, DirecTV Now, Sling etc. This change had a significant impact on the ratings for most broadcast and cable providers. This is because while the overall universe expanded to include BBO homes, those homes don't watch linear TV the same way as cable and over-the-air (OTA) homes. This resul

Ever since I started my role as a Jr. Digital and Social Media Buyer with Left Hand Agency I’ve been barraged with questions on what my...

Women's history month is a time to reflect on all the strong women who came before us, breaking down barriers and clearing the path for...

Once a year, the Left Hand Agency team gathers for an in-person meeting. It's an invaluable opportunity for face-to-face time with our...

My mom texted me recently and asked about YouTube TV. She got notice that her cable bill was increasing and heard people talking about...

Not all OTT (or CTV) is created equal. One type of OTT that we often recommend for our clients is cable-authenticated OTT. What exactly is cable-authenticated OTT and why is it more valuable for some advertisers? Cable authentication is a process where viewers of certain streaming content must provide credentials to "prove" they have a cable or satellite subscription. This is usually required for access to apps that have premium content that is only available to cable subscr

Some of us watched the Super Bowl for the game. Some of us watched for Rihanna's halftime performance. But all of us watched for the...

Whether we realize it or not, influencers are shaping our understanding of the world around us. They teach us new recipes, show us new...

What's the difference between a Google review, an OTT video ad, and a new blog post on your website? Thankfully, this isn't the set-up to...

We believe that happy employees make happy clients. It's vital to us that our team members find satisfaction in their work, can rely on...

As 2022 comes to a close, I have been reflecting on the amazing growth of Left Hand Agency. I'm specifically impressed by our team’s...

People celebrate so many different holidays this time of year. And we think it's pretty cool that even when people celebrate the same...

At our agency, we throw around all kinds of words and acronyms that don’t mean anything to most people. One word you’ll hear us talking about just about every day is co-op. “When is co-op due?” “Is the co-op running?” “Does our client want to participate in co-op this quarter?” So, what the heck is co-op? Have you ever seen a McDonald’s commercial that specifically mentions Coca-Cola products? That is cooperative advertising, or co-op. Co-op partners, like Coke and McDonal