Running a successful restaurant isn’t easy. It requires a passion for food paired with an effective marketing strategy to attract hungry diners who keep coming back for more!
The first step in creating your marketing strategy is to identify your ideal customer. You should be able to answer questions like; How old are they, where do they live or work, what gender is most-likely to frequent your business, and what is their household income?
Once you’ve identified your target audience, you can explore a mix of paid advertising and organic, or unpaid, efforts.
Here are a few of our favorite channels for restaurant advertising:
Paid Search: For the less frequent diner looking for new restaurants, paid search is a great way to put your restaurant front and center when diners are searching for options. Using a small keyword list and limited radius targeting, paid search can make an outsized impact with a small budget.
Social Media Platforms: Harnessing the power of social media is a must for any restaurant. Platforms like Facebook & Instagram provide opportunities to engage with your target audience directly.
Posting appetizing photos, engaging videos, and enticing descriptions will make diners crave your menu! And, adding paid advertising on these platforms helps your content reach well beyond your page followers.
Online Review Platforms: Word-of-mouth is a powerful marketing tool, and in the digital realm, online review platforms like Yelp, Google Reviews, and TripAdvisor play a crucial role.
Encourage satisfied customers to leave positive reviews, as these endorsements can significantly influence potential diners. For restaurants with positive reviews, adding paid advertising on these platforms puts you ahead of the competition - literally and figuratively.
Local Events and Sponsorships: Participating in local events or sponsoring community initiatives offers a flavorful opportunity to get your restaurant's name out there. From food festivals to charity events, associating your brand with a worthwhile cause can leave a lasting impression on attendees.
Local Publications: Advertising in local newspapers, magazines, and community newsletters can be an excellent way to reach nearby residents and food enthusiasts. While traditional print can skew older, some circulars with coupons and ads are perfect for driving new customers to casual dining establishments. Now that we’ve talked about recommended advertising channels, let's explore how effective marketing can bring more customers through your doors:
Targeted Reach: By selecting the right advertising channels, you can reach your ideal audience precisely. Newer digital advertising options allow you to limit the geographic reach of your ads to more likely customers, reducing ad spend and wasted impressions on people who will never be interested in your business.
Brand Building: Consistent advertising helps build your restaurant's brand identity. By crafting a unique and appealing brand, customers will associate positive experiences with your establishment, making them more likely to choose your restaurant when dining out.
Increased Awareness: Advertising spreads the word about your restaurant, making people aware of your offerings and ambiance. The more visibility you gain, the higher the chances of attracting new customers.
Competitive Edge: In a crowded restaurant landscape, advertising sets you apart from the competition. It highlights your unique selling points, whether it's your signature dish, exceptional service, or fun atmosphere.
If you're a restaurant owner who set your establishment apart from the competition, drop us a line! We'd love to partner with you to build an effective marketing strategy that meets your unique needs!