CPG Marketing Insights

TRENDS & ANALYSIS SHAPING CPG MARKETING, RETAIL MEDIA

& BRAND GROWTH.

Maia Brusseau

Oct 15, 20254 min read

Can't Miss CPG Conferences and Trade Shows for Brand Leaders

Lauren Ridgley

7 hours ago3 min read

Share of Wallet Is Not a Growth Strategy

Lauren Ridgley

3 days ago5 min read

Five Ways Protein is Moving Beyond Bars and Shakes | Protein Boom in CPG | Left Hand Agency CPG High Five

Lauren Ridgley

Aug 33 min read

Why Brand Metrics Aren't Vanity Metrics

Lauren Ridgley

Jul 274 min read

The Performance Plateau No One Talks About

Lauren Ridgley

Jul 245 min read

5 Free Marketing Tools CPG Brands Can Use to Measure Brand Health | Left Hand Agency CPG High Five

Lauren Ridgley

Jul 202 min read

Why Brand Health Makes Performance Media Cheaper Over Time

Lauren Ridgley

Jul 132 min read

Brand Awareness VS Brand Health: Why Brand Awareness Isn't The Ultimate Goal

Lauren Ridgley

Jul 106 min read

5 Marketing Science Experts Who Changed the Way I Think About Growth | Left Hand Agency CPG High Five

Lauren Ridgley

Jul 62 min read

Understanding Household Penetration: Sales Can Grow While Your Business Gets Riskier

Lauren Ridgley

Jul 27 min read

ROAS Limitations: Five Strategic Blind Spots Your ROAS Report Will Never Show You | Left Hand Agency CPG High Five

Lauren Ridgley

Jun 293 min read

The Most Underused Growth Metric in CPG

Lauren Ridgley

Jun 256 min read

The ROAS Problem No One in Your Retailer Meeting Will Mention | Left Hand Agency CPG High Five

Maia Brusseau

Jun 232 min read

Meiji America, Inc. Renews Media Partnership with Left Hand Agency to Scale Hello Panda Nationally

Lauren Ridgley

Jun 223 min read

Incremental ROAS: Progress or Rebrand?

Lauren Ridgley

Jun 185 min read

5 Brands That Turned Brand Advocacy Into a Competitive Advantage | Left Hand Agency CPG High Five

Lauren Ridgley

Jun 153 min read

The Problem With Cross-Channel ROAS Comparisons

Lauren Ridgley

Jun 124 min read

5 Patriotic CPG Drops Worth Watching This Summer | Limited Edition CPG Products | Left Hand Agency CPG High Five

Lauren Ridgley

Jun 83 min read

Why Retail Media ROAS Makes High-Intent Channels Always “Win” in the Dashboard

Lauren Ridgley

Jun 55 min read