CPG Marketing Insights

TRENDS & ANALYSIS SHAPING CPG MARKETING, RETAIL MEDIA

& BRAND GROWTH.

Maia Brusseau

Oct 15, 202511 min read

Can't Miss CPG Conferences and Trade Shows for Brand Leaders

Lauren Ridgley

2 days ago4 min read

Why Foot Traffic Does Not Mean Growth

Lauren Ridgley

5 days ago4 min read

5 New CPG Products to Watch | Left Hand Agency CPG High Five

Lauren Ridgley

Aug 3111 min read

What Is Agentic Commerce?

Lauren Ridgley

Aug 285 min read

Five ways high-context distribution can generate reach, trial, credibility and future retail demand | Left Hand Agency CPG High Five

Lauren Ridgley

Aug 246 min read

What Cheers' Move Into Broad Reach Media Tells Us About Brand Growth

Lauren Ridgley

Aug 215 min read

Five ways CPG brands are turning distinctive assets into culture, conversation and earned media | Left Hand Agency CPG High Five

Lauren Ridgley

Aug 185 min read

Five Ways Pet Brands Are Creating New Category Entry Points | Left Hand Agency CPG High Five

Lauren Ridgley

Aug 173 min read

Why Promotions Often Fake Share Gains

Lauren Ridgley

Aug 103 min read

Share of Wallet Is Not a Growth Strategy

Lauren Ridgley

Aug 75 min read

Five Ways Protein is Moving Beyond Bars and Shakes | Protein Boom in CPG | Left Hand Agency CPG High Five

Lauren Ridgley

Aug 33 min read

Why Brand Metrics Aren't Vanity Metrics

Lauren Ridgley

Jul 274 min read

The Performance Plateau No One Talks About

Lauren Ridgley

Jul 245 min read

5 Free Marketing Tools CPG Brands Can Use to Measure Brand Health | Left Hand Agency CPG High Five

Lauren Ridgley

Jul 202 min read

Why Brand Health Makes Performance Media Cheaper Over Time

Lauren Ridgley

Jul 132 min read

Brand Awareness VS Brand Health: Why Brand Awareness Isn't The Ultimate Goal

Lauren Ridgley

Jul 106 min read

5 Marketing Science Experts Who Changed the Way I Think About Growth | Left Hand Agency CPG High Five

Lauren Ridgley

Jul 62 min read

Understanding Household Penetration: Sales Can Grow While Your Business Gets Riskier

Lauren Ridgley

Jul 27 min read

ROAS Limitations: Five Strategic Blind Spots Your ROAS Report Will Never Show You | Left Hand Agency CPG High Five

Lauren Ridgley

Jun 293 min read