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Can't Miss CPG Conferences for Brand Leaders
Whether you’re looking to connect with industry leaders, explore the latest in retail and tech, or uncover strategies to fuel brand growth, there’s a CPG conference that fits the bill. We’ve pulled together a running list of upcoming conferences worth your attention. This roundup will be updated regularly as new events are announced—so consider bookmarking it as a go-to resource. Know of a great conference we should add? Drop us a line —we’d love to include it. December 2025
Maia Brusseau
Oct 156 min read


5 Questions To Ask Before Working with a Retail Media Network (Part 1)
Retail media is booming! Emarketer predicts ad spend will reach $100 billion by 2029. That means one in every $5 spent on digital will be for retail media! But before you get out your wallet, know that not all retail media comes from retail media networks (RMNs). And, not all RMNs are built the same. Some have world-class data, clean measurement, and true incrementality. Others sell expensive impressions inside a very shiny walled garden. We're sharing the first five quest
Lauren Ridgley
10 hours ago4 min read


What Does POG Mean in Retail? A Simple Guide for CPG and Retail Brands
If you're a brand manager or CPG marketer, you’ve probably heard “POG” tossed around in retail conversations. Maybe you nodded along, hoping context would fill in the blanks. Let’s clear it up. POG stands for Planogram — a visual blueprint that shows exactly where each product should be placed on store shelves. Think of it as a floor plan for your space at shelf. It’s a retail fundamental that can significantly influence your brand’s in-store performance. Why POGs Matter Mor
Lauren Ridgley
2 days ago5 min read
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