Whether you’re looking to connect with industry leaders, explore the latest in retail and tech, or uncover strategies to fuel brand growth, there’s a CPG conference that fits the bill. We’ve pulled together a running list of upcoming conferences worth your attention. This roundup will be updated regularly as new events are announced—so consider bookmarking it as a go-to resource. Know of a great conference we should add? Drop us a line—we’d love to include it. July 2026 CPG C

Brand health tracking has a reputation problem. Say the phrase out loud and most marketers picture a six-figure Circana or Kantar contract, a syndicated panel, a research team. Those tools are very useful, and also very expensive. Most emerging to midsize brands can't afford them, but they still need a way to assess how they're actually faring in the real world using some free marketing tools. Here's the thing: consumers are already telling you how your brand is doing. They

As part of our ongoing series on growth and measurement for CPG brands, we're exploring the critical role of brand health. If you missed our last post explaining why brand awareness alone is not the goal, we recommend starting there. And if this conversation is helpful, subscribe to receive the rest of the series directly in your inbox. Now let's talk about the financial reality of brand memory. The Financial Reality of Memory Many organizations view brand marketing and perf

As part of our ongoing series on growth and measurement for CPG brands, we are shifting our focus to brand health and long-term signals. If you missed our last post on why light buyers matter more than heavy buyers, we recommend starting there. And if this conversation is helpful, subscribe to receive the rest of the series directly in your inbox. Now let’s talk about a metric that gets a lot of attention but is often misunderstood. Brand Awareness Is Only the First Layer Wh