Lauren RidgleyMay 43 min readThe Hard Truth About Incremental Sales Lift Measurement: It Won’t Tell You Which Channel Won
Lauren RidgleyMay 16 min readThe Power of Staying Private: What the World’s Largest Private CPG Companies Teach Us About Growth
Lauren RidgleyApr 273 min readWhy Incremental Sales Lift Test Duration Takes 12–16 Weeks (And Why That’s a Feature)
Lauren RidgleyApr 246 min readBrand Collaboration Strategy: 5 High-Impact Collabs and What Marketers Can Learn | Left Hand Agency CPG High Five
Lauren RidgleyApr 173 min readThe Functional Frozen Desserts Boom: 5 Brands Redefining Healthy Ice Cream | Left Hand Agency CPG High Five
Lauren RidgleyApr 144 min readThe Danger of Optimizing for the Wrong Question | Brand Building Metrics
Lauren RidgleyApr 53 min readWhy No Single Metric Can Measure Growth: A Multi-Metric Growth Measurement Framework for CPG Brands
Lauren RidgleyApr 35 min readLeft Hand Agency CPG High Five: Five Women Who made a Career-Pivot into CPG | CPG Success Stories
Lauren RidgleyMar 274 min readLeft Hand Agency CPG High Five: Top 5 CPG Digital Targeting Strategies That Influence How Consumers Buy
Lauren RidgleyMar 202 min readLeft Hand Agency CPG High Five: The “We Don’t Advertise” Myth | Non Traditional Advertising Strategies
Lauren RidgleyFeb 65 min readLeft Hand Agency CPG High Five: 5 Things I’ll Be Watching (and Side-Eyeing) in Super Bowl Advertising 🏈