FAQ: What's a good CPM for OTT?
One of our most frequently asked questions from clients is "what's a good CPM for OTT?" My answer is usually diplomatic. But,...
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Lauren Ridgley
Oct 112 min read
Why an Indie Agency May Be the Right Choice for Your Business
The first time someone called Left Hand Agency "indie" I almost corrected them. After all, indie is a term usually reserved for renegades...
Lauren Ridgley
Sep 192 min read
LHA takes on PDX
Last week, the Left Hand Agency team descended upon Portland, OR where our all-remote agency is headquartered. Our team came in from...
Sarah Williams
Jul 162 min read
The Importance of Certifications: How They Benefit Our Team and Clients
In the fast-paced world of digital marketing, things can literally change overnight. Platforms update, new tools emerge, and what worked...
Lauren Ridgley
Jun 113 min read
Why Elections Affect All Advertisers and What They Can Do About It
Saying that election years tend to upend the media landscape is an understatement. They wreak havoc on it! When political dollars flood...
Maia Brusseau
May 142 min read
Free (or almost free) Marketing Tools for Nonprofits
It’s no secret that marketing teams are often stretched thin when it comes to people, resources, and budgets. And if you’re working for a...
Lauren Ridgley
Feb 272 min read
What is an AVOD?
We admit it. We are SUPER guilty of using acronyms in this business. And AVOD is another acronym that gets tossed around without much...
Lauren Ridgley
Feb 132 min read
What is a FAST channel?
No, unfortunately, it's not an app that moves quicker than other streaming apps! A FAST Channel is an app that is free to customers and...
Maia Brusseau
Feb 123 min read
The Top Super Bowl Ads of 2024 (according to us!)
Super Bowl Sunday is one of the biggest events of the year. Early estimates from Nielsen Media Research show that 120 million people...
Lauren Ridgley
Jan 302 min read
What’s the point? Why old-school buying techniques don’t cut it for digital media.
Have you ever wondered why traditional media buying methods just don't seem to click when it comes to the digital world? For decades, TV...
Lauren Ridgley
Dec 13, 20234 min read
Navigating the Digital Landscape: Ensuring Brand Safety in Advertising
The world of digital advertising is a virtual ocean of media options. And like the ocean, there’s a lot hiding below the surface. That’s...
Lauren Ridgley
Dec 5, 20232 min read
What is IVT and Why Should You Care?
Imagine going to McDonalds and ordering a quarter pounder and fries. But, when they hand you your order, there is only half of a burger...
Lauren Ridgley
Nov 28, 20232 min read
What Does "Scalable" Mean When it Comes to Marketing?
Here at Left Hand Agency, we talk with a lot of businesses about making their marketing strategy scalable. But what does that really...
Maia Brusseau
Nov 15, 20232 min read
How to Determine Your Brand's Target Audience and Why it Matters
One of the first questions we ask potential clients or new clients is "who is your target audience?" Why? Understanding who you want to...
Lauren Ridgley
Nov 7, 20232 min read
Happy National Programmatic Advertising Day!
Yes, there is a holiday for everything, and today we are celebrating one that was made for people like us! In 2019, a digital advertising...
Maia Brusseau
Oct 24, 20233 min read
Why Every Business Needs a Marketing and Advertising Plan
I am going to admit that the title of this post may seem a little self-serving, but I promise it is not! In fact, I'd say that before you...
Maia Brusseau
Oct 17, 20233 min read
It's Not Too Early to Start Marketing to Gen Alpha
In the world of marketing, staying ahead of the curve is essential for long-term success. It's a well-known fact that understanding and...
Maia Brusseau
Oct 3, 20233 min read
Bridging the Generation Gap: Marketing Strategies for Everyone from Boomers to Gen Z
It's no secret that there a A LOT of differences between different generations. From Baby Boomers to Gen Z, understanding the...
Maia Brusseau
Sep 26, 20233 min read
The Great Debate: Do Traditional Advertising Mediums Still Work?
In today's digital age, traditional advertising mediums, such as print, out of home, television, and radio, face fierce competition from...
Lauren Ridgley
Sep 20, 20232 min read
What is a PMP?
From time to time, I like to pull back the curtain on the inner workings of our agency to share how we go above and beyond for our...
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