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Attribution Is Broken: What CPG Marketers Need to Know
Let’s be honest: last-touch attribution is broken . And even more sophisticated models like multi-touch attribution? Still flawed....
Lauren Ridgley
3 days ago2 min read


Why Your CFO Shouldn’t Drive Advertising Decisions
In the last decade, marketing budgets have been shaped by one big shift: the rise of performance marketing. Return on ad spend (ROAS)...
Lauren Ridgley
May 62 min read


We’re Officially WBENC Certified—and Here’s Why That Matters
I’m excited to share that Left Hand Agency is now a Women's Business Enterprise National Council (WBENC)-certified women-owned business....
Lauren Ridgley
Apr 234 min read


Why YouTube TV Might Be the Best Ad Environment You're Overlooking
A few years ago, we signed up for YouTube TV, not because we were cutting the cord, but because we wanted to better understand the ad...
Lauren Ridgley
Apr 223 min read


Why I’m Still Buying Ads on Meta (Even If I Don’t Want To)
Lately, I’ve been getting a lot of questions about Meta advertising—especially with the release of a new book that’s once again put the...
Lauren Ridgley
Apr 143 min read


Programmatic OOH: What It Is, Why We Like It, and Why We Don't
You’ve probably seen the ads: “Be on a billboard for less than a cup of coffee.” Sounds amazing, right? That’s programmatic OOH. While...
Lauren Ridgley
Apr 75 min read


Our Strategic Approach to Buying OOH Media for Maximum Impact
Out-of-home advertising (OOH) may be the oldest form of advertising in the world. Image credit: OAAA According to the Out of Home...
Maia Brusseau
Mar 254 min read


What is a Retail Media Network? Why the Answer is More Complicated Than You Think
Retail Media Networks (RMNs) are the latest shiny object in the advertising world. They're not new, but they've certainly evolved. Gone...
Lauren Ridgley
Mar 185 min read


Brand Safety Isn’t Just About Automated Filtering - Here’s How We Make Sure Your Ads Stay in the Right Place
Imagine you're throwing a party. You set up a guest list to keep out troublemakers … no one who’s going to start a fight, steal your...
Sarah Williams
Mar 113 min read


Why Traditional Media Buyers Struggle with Digital Media Buying
For decades, traditional media buyers operated in a world where the currency of success was simple: household rating points, reach, and...
Lauren Ridgley
Mar 43 min read


The Future of Media Buying: AI Meets Human Expertise
Artificial intelligence (AI) is a hot topic in just about every industry right now. And, advertising is no different . While it is...
Maia Brusseau
Feb 262 min read


Don't Miss these CPG Conferences in 2025!
Whether you want to network with industry leaders or learn about emerging tech to help your brand grow, there's a CPG conference for...
Maia Brusseau
Feb 195 min read


Breaking the Mold: How Challenger Brands Shake Up the CPG Industry
People are increasingly swapping sugary sodas for healthier alternatives, and big name soda brands like Coke and Pepsi are feeling it....
Maia Brusseau
Feb 183 min read


Big Ads from the Big Game: Our Favorite Super Bowl Commercials
Some watched for the halftime show. Some just wanted to eat the good snacks. Some watched to see if the Philadelphia Eagles could spoil a...
Maia Brusseau
Feb 103 min read


Co-Viewing: CTV Advertising’s Hidden BOGO
If you’ve been hesitant about the cost of Connected TV (CTV) advertising because of the seemingly high CPMs, you’re not alone. But, one...
Lauren Ridgley
Feb 42 min read


Programmatic Advertising Jargon: 101
Okay, we admit it. Programmatic advertising jargon is a little out of control. There are so many terms that are unnecessarily...
Maia Brusseau
Dec 13, 20241 min read


Unlocking the Power of LinkedIn Advertising: How Advertisers Can Leverage Its Unique Benefits
LinkedIn has evolved from being a job search website to an invaluable platform for advertisers, especially for businesses targeting...
Lexie Kolb
Dec 6, 20242 min read


FAQ: What's a good CPM for OTT?
One of our most frequently asked questions from clients is "what's a good CPM for OTT?" My answer is usually diplomatic. But,...
Lauren Ridgley
Oct 31, 20243 min read


Why an Indie Agency May Be the Right Choice for Your Business
The first time someone called Left Hand Agency "indie" I almost corrected them. After all, indie is a term usually reserved for renegades...
Lauren Ridgley
Oct 11, 20242 min read


LHA takes on PDX
Last week, the Left Hand Agency team descended upon Portland, OR where our all-remote agency is headquartered. Our team came in from...
Lauren Ridgley
Sep 19, 20242 min read
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