What is IVT and Why Should You Care?
Imagine going to McDonalds and ordering a quarter pounder and fries. But, when they hand you your order, there is only half of a burger...
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Lauren Ridgley
- Nov 28
- 2 min
What Does "Scalable" Mean When it Comes to Marketing?
Here at Left Hand Agency, we talk with a lot of businesses about making their marketing strategy scalable. But what does that really...
Maia Brusseau
- Nov 15
- 2 min
How to Determine Your Brand's Target Audience and Why it Matters
One of the first questions we ask potential clients or new clients is "who is your target audience?" Why? Understanding who you want to...
Lauren Ridgley
- Nov 7
- 2 min
Happy National Programmatic Advertising Day!
Yes, there is a holiday for everything, and today we are celebrating one that was made for people like us! In 2019, a digital advertising...
Maia Brusseau
- Oct 24
- 3 min
Why Every Business Needs a Marketing and Advertising Plan
I am going to admit that the title of this post may seem a little self-serving, but I promise it is not! In fact, I'd say that before you...
Maia Brusseau
- Oct 17
- 3 min
It's Not Too Early to Start Marketing to Gen Alpha
In the world of marketing, staying ahead of the curve is essential for long-term success. It's a well-known fact that understanding and...
Maia Brusseau
- Oct 3
- 3 min
Bridging the Generation Gap: Marketing Strategies for Everyone from Boomers to Gen Z
It's no secret that there a A LOT of differences between different generations. From Baby Boomers to Gen Z, understanding the...
Maia Brusseau
- Sep 26
- 3 min
The Great Debate: Do Traditional Advertising Mediums Still Work?
In today's digital age, traditional advertising mediums, such as print, out of home, television, and radio, face fierce competition from...
Lauren Ridgley
- Sep 20
- 2 min
What is a PMP?
From time to time, I like to pull back the curtain on the inner workings of our agency to share how we go above and beyond for our...
Lauren Ridgley
- Sep 12
- 3 min
Decoding the Dilemma: What Is Foot-Traffic Attribution?
One of the first things we discuss with new clients is how we will measure the success of a campaign. For direct to consumer (DTC)...
Lauren Ridgley
- Aug 29
- 3 min
Winning the Paid Search Game: Think negative for positive results!
Paid Search, also called PPC (pay-per-click) and SEM (search engine marketing), is a crucial part of the marketing mix for most...
Carissa Polo
- Aug 22
- 2 min
AI Tools Every Advertiser Should Have in their Playbook
Ready or not, AI is becoming more prevalent in the advertising world and is only expected to grow. If you’re not sure where to start...
Lauren Ridgley
- Aug 18
- 2 min
The Curious Saga of the "Elephant Board" in St. Charles, MO
Who said media buying isn't fun? Or challenging? A few months ago, one of our clients came to us with a very specific billboard she...
Lauren Ridgley
- Aug 8
- 2 min
Follow the Funnel: How Awareness Marketing Helps Drive Lower-Funnel Conversions
Direct-to-consumer (DTC) companies operate in a highly competitive digital landscape where driving conversions is often the key and only...
Lexie Kolb
- Aug 1
- 2 min
Harness the Power of Yelp to Develop a Game-Changing Marketing Strategy
In today's digital age, online platforms play a pivotal role in influencing consumers' decisions, especially when it comes to dining out....
Carissa Polo
- Jul 25
- 2 min
Heavy Streaming Consumption Benefits Advertisers
Our relationship with television is always evolving, with the biggest change being the major shift towards streaming in recent years. In...
Maia Brusseau
- Jul 11
- 3 min
Restaurants: How to Create a Marketing Strategy to Attract Hungry Diners
Running a successful restaurant isn’t easy. It requires a passion for food paired with an effective marketing strategy to attract hungry...
Maia Brusseau
- Jul 3
- 2 min
The Benefits of Advertising During Economic Uncertainty
We have officially entered the third quarter of 2023. It's hard to believe the year is already half over. And so far, that recession...
Carissa Polo
- Jun 27
- 2 min
What We Love About The Trade Desk's New Platform Kokai
Earlier this month, The Trade Desk launched Kokai: an upgraded media-buying platform that uses artificial intelligence to drive better...
Carissa Polo
- Jun 21
- 2 min
Value of Gender Diversity and LGBTQ+ Inclusivity in Advertising
The future of marketing is growing more personalized for each viewer every day. As we adapt to an ever-changing media landscape, our...
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