Lauren Ridgley3 days ago3 min readWhy Retail Media ROAS Makes High-Intent Channels Always “Win” in the Dashboard
Lauren Ridgley6 days ago5 min readThe Five Types of Category Entry Points Examples & Why They Matter for Brand Growth | Left Hand Agency CPG High Five
Lauren RidgleyMay 294 min readTop 5 Trends from Sweets & Snacks Expo 2026 | Left Hand Agency CPG High Five
Lauren RidgleyMay 223 min readInstacart Advertising for CPG Brands: 5 Things You Should Know Before Trusting the Metrics | Left Hand Agency CPG High Five
Lauren RidgleyMay 155 min readCPG Brand Strategy: 5 Growth Moats Strong Brands Build | Left Hand Agency CPG High Five
Lauren RidgleyMay 43 min readThe Hard Truth About Incremental Sales Lift Measurement: It Won’t Tell You Which Channel Won
Lauren RidgleyMay 16 min readThe Power of Staying Private: What the World’s Largest Private CPG Companies Teach Us About Growth
Lauren RidgleyApr 273 min readWhy Incremental Sales Lift Test Duration Takes 12–16 Weeks (And Why That’s a Feature)
Lauren RidgleyApr 246 min readBrand Collaboration Strategy: 5 High-Impact Collabs and What Marketers Can Learn | Left Hand Agency CPG High Five
Lauren RidgleyApr 173 min readThe Functional Frozen Desserts Boom: 5 Brands Redefining Healthy Ice Cream | Left Hand Agency CPG High Five
Lauren RidgleyApr 144 min readThe Danger of Optimizing for the Wrong Question | Brand Building Metrics
Lauren RidgleyApr 53 min readWhy No Single Metric Can Measure Growth: A Multi-Metric Growth Measurement Framework for CPG Brands
Lauren RidgleyApr 35 min readLeft Hand Agency CPG High Five: Five Women Who made a Career-Pivot into CPG | CPG Success Stories