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CPG MARKETING INSIGHTS
TRENDS & ANALYSIS SHAPING CPG MARKETING, RETAIL MEDIA
& BRAND GROWTH.



Can't Miss CPG Conferences for Brand Leaders
Whether you’re looking to connect with industry leaders, explore the latest in retail and tech, or uncover strategies to fuel brand growth, there’s a CPG conference that fits the bill. We’ve pulled together a running list of upcoming conferences worth your attention. This roundup will be updated regularly as new events are announced—so consider bookmarking it as a go-to resource. Know of a great conference we should add? Drop us a line —we’d love to include it. February 2026
Maia Brusseau
Oct 15, 20257 min read


Left Hand Agency CPG High Five: 5 Standout Products from Expo West 2026
Natural Products Expo West is the Super Bowl of CPG Expos. Natural products brands from across the globe descend upon Anaheim each year with innovations and product launches, and lots and lots of samples! Left Hand Agency’s Maia Brusseau attended in my place this year (see previous updates about my foot injury) and reported back with a few of her favorite discoveries. Maia's Expo West Standout Product List This list does not include everything I tried and loved. I’ve been a n
Lauren Ridgley
5 minutes ago3 min read


7 CPG Podcasts You Should Add to Your Playlist
If you work in CPG, you already know there’s never a shortage of opinions, trends, and "next big things." What is harder to find? Thoughtful, real-world conversations from people who actually live and breathe this industry. At Left Hand Agency, we spend our days helping CPG and retail brands balance performance and brand-building media—and we’re always looking for the best CPG podcasts to stay on top of what’s happening across the industry. These podcasts are a big part of h
Maia Brusseau
Feb 103 min read


Super Bowl Ads: What Worked, What Didn’t, and Why Brand Still Matters
I love watching the Super Bowl for the ads. But I especially love watching them in situation: at a Super Bowl party, in a packed room full of distractions. Because that’s how these ads are actually consumed most of the time. It becomes a small, very real case study in effectiveness: can your spot break through when 8–10 people are half-watching, half-talking, half-snacking, and occasionally yelling at the TV? That was exactly the setup for me last night, watching with my part
Lauren Ridgley
Feb 98 min read
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