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Maia Brusseau
14 hours ago3 min read
Big Ads from the Big Game
Some watched for the halftime show. Some just wanted to eat the good snacks. Some watched to see if the Philadelphia Eagles could spoil a...

Lauren Ridgley
7 days ago2 min read
Co-Viewing: CTV Advertising’s Hidden BOGO
If you’ve been hesitant about the cost of Connected TV (CTV) advertising because of the seemingly high CPMs, you’re not alone. But, one...

Maia Brusseau
Dec 13, 20241 min read
Programmatic Jargon: 101
Okay, we admit it. Programmatic jargon is a little out of control. There are so many terms that are unnecessarily overcomplicated that...

Lexie Kolb
Dec 6, 20242 min read
Unlocking the Power of LinkedIn Advertising: How Advertisers Can Leverage Its Unique Benefits
LinkedIn has evolved from being a job search website to an invaluable platform for advertisers, especially for businesses targeting...

Lauren Ridgley
Oct 31, 20243 min read
FAQ: What's a good CPM for OTT?
One of our most frequently asked questions from clients is "what's a good CPM for OTT?" My answer is usually diplomatic. But,...


Lauren Ridgley
Oct 11, 20242 min read
Why an Indie Agency May Be the Right Choice for Your Business
The first time someone called Left Hand Agency "indie" I almost corrected them. After all, indie is a term usually reserved for renegades...

Lauren Ridgley
Sep 19, 20242 min read
LHA takes on PDX
Last week, the Left Hand Agency team descended upon Portland, OR where our all-remote agency is headquartered. Our team came in from...


Sarah Williams
Jul 16, 20242 min read
The Importance of Certifications: How They Benefit Our Team and Clients
In the fast-paced world of digital marketing, things can literally change overnight. Platforms update, new tools emerge, and what worked...


Lauren Ridgley
Jun 11, 20243 min read
Why Elections Affect All Advertisers and What They Can Do About It
Saying that election years tend to upend the media landscape is an understatement. They wreak havoc on it! When political dollars flood...


Maia Brusseau
May 14, 20242 min read
Free (or almost free) Marketing Tools for Nonprofits
It’s no secret that marketing teams are often stretched thin when it comes to people, resources, and budgets. And if you’re working for a...


Lauren Ridgley
Feb 27, 20242 min read
What is an AVOD?
We admit it. We are SUPER guilty of using acronyms in this business. And AVOD is another acronym that gets tossed around without much...


Lauren Ridgley
Feb 13, 20242 min read
What is a FAST channel?
No, unfortunately, it's not an app that moves quicker than other streaming apps! A FAST Channel is an app that is free to customers and...


Maia Brusseau
Feb 12, 20243 min read
The Top Super Bowl Ads of 2024 (according to us!)
Super Bowl Sunday is one of the biggest events of the year. Early estimates from Nielsen Media Research show that 120 million people...

Lauren Ridgley
Jan 30, 20242 min read
What’s the point? Why old-school buying techniques don’t cut it for digital media.
Have you ever wondered why traditional media buying methods just don't seem to click when it comes to the digital world? For decades, TV...

Lauren Ridgley
Dec 13, 20234 min read
Navigating the Digital Landscape: Ensuring Brand Safety in Advertising
The world of digital advertising is a virtual ocean of media options. And like the ocean, there’s a lot hiding below the surface. That’s...

Lauren Ridgley
Dec 5, 20232 min read
What is IVT and Why Should You Care?
Imagine going to McDonalds and ordering a quarter pounder and fries. But, when they hand you your order, there is only half of a burger...

Lauren Ridgley
Nov 28, 20232 min read
What Does "Scalable" Mean When it Comes to Marketing?
Here at Left Hand Agency, we talk with a lot of businesses about making their marketing strategy scalable. But what does that really...


Maia Brusseau
Nov 15, 20232 min read
How to Determine Your Brand's Target Audience and Why it Matters
One of the first questions we ask potential clients or new clients is "who is your target audience?" Why? Understanding who you want to...

Lauren Ridgley
Nov 7, 20232 min read
Happy National Programmatic Advertising Day!
Yes, there is a holiday for everything, and today we are celebrating one that was made for people like us! In 2019, a digital advertising...

Maia Brusseau
Oct 24, 20233 min read
Why Every Business Needs a Marketing and Advertising Plan
I am going to admit that the title of this post may seem a little self-serving, but I promise it is not! In fact, I'd say that before you...
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