Let’s be honest: last-touch attribution is broken . And even more sophisticated models like multi-touch attribution? Still flawed....

In the last decade, marketing budgets have been shaped by one big shift: the rise of performance marketing. Return on ad spend (ROAS)...

I’m excited to share that Left Hand Agency is now a Women's Business Enterprise National Council (WBENC)-certified women-owned business....

A few years ago, we signed up for YouTube TV, not because we were cutting the cord, but because we wanted to better understand the ad...

Lately, I’ve been getting a lot of questions about Meta advertising—especially with the release of a new book that’s once again put the...

You’ve probably seen the ads: “Be on a billboard for less than a cup of coffee.” Sounds amazing, right? That’s programmatic OOH. While...

Out-of-home advertising (OOH) may be the oldest form of advertising in the world. Image credit: OAAA According to the Out of Home...

Retail Media Networks (RMNs) are the latest shiny object in the advertising world. They're not new, but they've certainly evolved. Gone...

Imagine you're throwing a party. You set up a guest list to keep out troublemakers … no one who’s going to start a fight, steal your...

For decades, traditional media buyers operated in a world where the currency of success was simple: household rating points, reach, and...

Artificial intelligence (AI) is a hot topic in just about every industry right now. And, advertising is no different .  While it is...

Whether you want to network with industry leaders or learn about emerging tech to help your brand grow, there's a CPG conference for...

People are increasingly swapping sugary sodas for healthier alternatives, and big name soda brands like Coke and Pepsi are feeling it....

Some watched for the halftime show. Some just wanted to eat the good snacks. Some watched to see if the Philadelphia Eagles could spoil a...

If you’ve been hesitant about the cost of Connected TV (CTV) advertising because of the seemingly high CPMs, you’re not alone.  But, one...

Okay, we admit it. Programmatic advertising jargon is a little out of control. There are so many terms that are unnecessarily...

LinkedIn has evolved from being a job search website to an invaluable platform for advertisers, especially for businesses targeting...

One of our most frequently asked questions from clients is "what's a good CPM for OTT?" My answer is usually diplomatic.  But,...

The first time someone called Left Hand Agency "indie" I almost corrected them. After all, indie is a term usually reserved for renegades...

Last week, the Left Hand Agency team descended upon Portland, OR where our all-remote agency is headquartered. Our team came in from...