The Importance of Certifications: How They Benefit Our Team and Clients
In the fast-paced world of digital marketing, things can literally change overnight. Platforms update, new tools emerge, and what worked...
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Lauren Ridgley
- Jun 11
- 3 min
Why Elections Affect All Advertisers and What They Can Do About It
Saying that election years tend to upend the media landscape is an understatement. They wreak havoc on it! When political dollars flood...
Maia Brusseau
- May 14
- 2 min
Free (or almost free) Marketing Tools for Nonprofits
It’s no secret that marketing teams are often stretched thin when it comes to people, resources, and budgets. And if you’re working for a...
Lauren Ridgley
- Feb 27
- 2 min
What is an AVOD?
We admit it. We are SUPER guilty of using acronyms in this business. And AVOD is another acronym that gets tossed around without much...
Lauren Ridgley
- Feb 13
- 2 min
What is a FAST channel?
No, unfortunately, it's not an app that moves quicker than other streaming apps! A FAST Channel is an app that is free to customers and...
Maia Brusseau
- Feb 12
- 3 min
The Top Super Bowl Ads of 2024 (according to us!)
Super Bowl Sunday is one of the biggest events of the year. Early estimates from Nielsen Media Research show that 120 million people...
Lauren Ridgley
- Jan 30
- 2 min
What’s the point? Why old-school buying techniques don’t cut it for digital media.
Have you ever wondered why traditional media buying methods just don't seem to click when it comes to the digital world? For decades, TV...
Lauren Ridgley
- Dec 13, 2023
- 4 min
Navigating the Digital Landscape: Ensuring Brand Safety in Advertising
The world of digital advertising is a virtual ocean of media options. And like the ocean, there’s a lot hiding below the surface. That’s...
Lauren Ridgley
- Dec 5, 2023
- 2 min
What is IVT and Why Should You Care?
Imagine going to McDonalds and ordering a quarter pounder and fries. But, when they hand you your order, there is only half of a burger...
Lauren Ridgley
- Nov 28, 2023
- 2 min
What Does "Scalable" Mean When it Comes to Marketing?
Here at Left Hand Agency, we talk with a lot of businesses about making their marketing strategy scalable. But what does that really...
Maia Brusseau
- Nov 15, 2023
- 2 min
How to Determine Your Brand's Target Audience and Why it Matters
One of the first questions we ask potential clients or new clients is "who is your target audience?" Why? Understanding who you want to...
Lauren Ridgley
- Nov 7, 2023
- 2 min
Happy National Programmatic Advertising Day!
Yes, there is a holiday for everything, and today we are celebrating one that was made for people like us! In 2019, a digital advertising...
Maia Brusseau
- Oct 24, 2023
- 3 min
Why Every Business Needs a Marketing and Advertising Plan
I am going to admit that the title of this post may seem a little self-serving, but I promise it is not! In fact, I'd say that before you...
Maia Brusseau
- Oct 17, 2023
- 3 min
It's Not Too Early to Start Marketing to Gen Alpha
In the world of marketing, staying ahead of the curve is essential for long-term success. It's a well-known fact that understanding and...
Maia Brusseau
- Oct 3, 2023
- 3 min
Bridging the Generation Gap: Marketing Strategies for Everyone from Boomers to Gen Z
It's no secret that there a A LOT of differences between different generations. From Baby Boomers to Gen Z, understanding the...
Maia Brusseau
- Sep 26, 2023
- 3 min
The Great Debate: Do Traditional Advertising Mediums Still Work?
In today's digital age, traditional advertising mediums, such as print, out of home, television, and radio, face fierce competition from...
Lauren Ridgley
- Sep 20, 2023
- 2 min
What is a PMP?
From time to time, I like to pull back the curtain on the inner workings of our agency to share how we go above and beyond for our...
Lauren Ridgley
- Sep 12, 2023
- 3 min
Decoding the Dilemma: What Is Foot-Traffic Attribution?
One of the first things we discuss with new clients is how we will measure the success of a campaign. For direct to consumer (DTC)...
Lauren Ridgley
- Aug 29, 2023
- 3 min
Winning the Paid Search Game: Think negative for positive results!
Paid Search, also called PPC (pay-per-click) and SEM (search engine marketing), is a crucial part of the marketing mix for most...
Carissa Polo
- Aug 22, 2023
- 2 min
AI Tools Every Advertiser Should Have in their Playbook
Ready or not, AI is becoming more prevalent in the advertising world and is only expected to grow. If you’re not sure where to start...
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