MEDIA BUYING
To say we are a digital-only agency would oversimplify. At Left Hand we look at your media planning needs through the lens of our digital expertise and create plans that work for your unique needs. If traditional channels like Out-of-Home (OOH), direct mail and radio will drive the results you need, we’re experts at negotiating rates and crafting the right plans.
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WHAT CLIENTS SAY
“Coming from all areas of media, they know what we’re up against, helping craft comprehensive multi-platform marketing campaigns at any budget that can drive the key metrics we’re all measured against.”
DREW SIDENER | CBS TELEVISION
APP ADVERTISING
Targets mobile app users through in-app ads, app store ads, or mobile web ads within apps. App advertising is a popular choice for brands targeting a mobile-first audience and can be purchased through programmatic platforms or directly from app publishers.
CABLE
Cable television is a type of television programming that is delivered to subscribers through a cable subscription. It offers a wide range of channels and programming options, including movies, sports, news, and entertainment.
DIRECT MAIL
Direct mail is a marketing strategy that involves sending physical promotional materials, such as brochures, catalogs, or postcards, to a targeted audience through postal mail. It aims to raise awareness of a company's products or services, generate leads, and increase sales.
CONNECTED TV (CTV)
Connected TV refers to a television set that is connected to the internet and enables viewers to access streaming services like Netflix, Hulu, Amazon Prime Video, and YouTube. CTV offers personalized viewing experiences, targeted advertising, and interactive features.
NATIVE ADVERTISING
Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. It blends in with the content of a website or social media platform and aims to provide users with a seamless and non-disruptive ad experience.
DISPLAY
Display advertising refers to the visual ads that appear on websites, mobile apps, or social media platforms. It can be in the form of banners, pop-ups, or videos, and is designed to capture the attention of users and encourage them to click through to a website or landing page.
ONLINE VIDEO
Online video advertising refers to ads that appear on streaming video platforms such as YouTube or Vimeo. Online video ads can take various forms such as in-stream ads, out-stream ads, or pre-roll ads and can be targeted based on a user's viewing history, demographics, or interests.
OUT-OF-HOME (OOH)
Out-Of-Home advertising refers to the marketing strategy of placing ads in public spaces, such as billboards, bus shelters, or digital screens. It aims to reach a broad audience and create brand awareness through repeated exposure.
PAID SEARCH
Paid search advertising refers to ads that appear at the top of search engine results pages such as Google or Bing. Paid search ads are targeted based on specific keywords and can be purchased through auction-based systems such as Google Ads or Bing Ads. LEARN MORE >>>
OVER-THE-TOP (OTT)
Over-the-Top refers to the delivery of video content through the internet, bypassing traditional cable or satellite providers. It includes streaming services like Netflix, Amazon Prime Video, and Hulu, and allows viewers to watch content on-demand on various devices.
PODCAST
Podcast advertising involves promoting products or services through audio ads that appear within a podcast episode. Podcast ads can take various forms such as pre-roll ads, mid-roll ads, or post-roll ads and can be targeted based on a podcast's topic, audience demographics, or location.
Print advertising refers to ads that are printed in magazines, newspapers, or other physical publications. It aims to reach a targeted audience and provide them with information about a company's products or services.
RADIO
Radio advertising involves promoting products or services through commercials or sponsorships on radio stations. It can target specific demographics and has the advantage of reaching listeners during their daily commute or while they work.
SOCIAL MEDIA ADVERTISING
Social media advertising refers to the use of social media platforms, such as Facebook, Twitter, or Instagram, to promote products or services. It allows advertisers to target specific audiences based on demographics, interests, or behaviors. LEARN MORE >>>
STREAMING AUDIO
Streaming audio refers to the delivery of audio content over the internet through platforms like Spotify, Pandora, or Apple Music. It has become a popular form of entertainment and advertising due to its ability to provide personalized listening experiences and targeted advertising.
TELEVISION
Television advertising typically involves the purchase of commercial time during scheduled programming, with ads ranging from 15 seconds to a minute in length.