7 CPG Podcasts You Should Add to Your Playlist
- 3 days ago
- 3 min read
If you work in CPG, you already know there’s never a shortage of opinions, trends, and "next big things." What is harder to find? Thoughtful, real-world conversations from people who actually live and breathe this industry.
At Left Hand Agency, we spend our days helping CPG and retail brands balance performance and brand-building media—and we’re always looking for the best CPG podcasts to stay on top of what’s happening across the industry. These podcasts are a big part of how we stay sharp—learning from founders, retailers, marketers, and operators who are in it every day.
Whether you’re commuting, traveling, or just need a smarter background listen between meetings, here are seven CPG podcasts we think deserve a spot in your regular rotation.
Hosted by industry veterans Sri Rajagopalan and Peter V.S. Bond, The CPG Guys is a must-listen for anyone navigating modern retail. The show covers everything from retail media networks and ecommerce strategy to shopper marketing and measurement.
Expect deep dives with senior leaders from brands, retailers, and tech platforms—plus thoughtful takes on where the industry is headed. If you want to understand the forces shaping CPG today (and tomorrow), this one belongs at the top of your queue.
Startup Confidential pulls back the curtain on what it really takes to build and scale a startup. While not exclusively CPG, many episodes are highly relevant for emerging brands navigating growth, funding, and operational challenges.
The conversations are candid and practical, making this a great listen for founders and early-stage operators who want real talk—not just highlight reels.
The CPG ecosystem is full of intermediaries—brokers, distributors, retailers, and service partners—and The Middlemen Podcast focuses squarely on that often-overlooked layer.
This podcast explores how brands actually get to shelf, what distributors care about, and how the “middle” of the supply chain is evolving. It’s especially valuable for brands looking to scale distribution or better understand the mechanics behind retail expansion.
Hosted by Daniel Scharff, The Startup CPG Podcast has become a cornerstone for emerging food, beverage, and wellness brands. Episodes feature founders, investors, retailers, and operators sharing tactical advice on everything from packaging and pricing to velocity and fundraising.
If you’re building a brand—or supporting one—this podcast delivers highly actionable insights grounded in real-world experience.
This podcast focuses on brands that prioritize purpose alongside profit. Brands for a Better World highlights founders and leaders who are building mission-driven companies with sustainability, ethics, and social impact at their core.
For marketers and brand builders thinking deeply about values, authenticity, and long-term brand equity, this podcast offers thoughtful inspiration and perspective.
The Brand Builders Podcast zeroes in on the art and science of building strong brands. Topics range from strategy and positioning to execution and growth, with insights from leaders across CPG and adjacent industries.
This is a solid listen for anyone responsible for shaping brand identity and driving long-term brand value.
CPG Vibes brings a more visual, conversational take on the industry through video-first content. The show covers trends, brand stories, and practical advice with an accessible, community-driven feel.
It’s a great option if you prefer watching discussions unfold or want shorter, digestible content alongside traditional podcast episodes.
The CPG industry doesn’t slow down and neither should your learning. The right CPG podcasts can help you stay current on retail trends, brand strategy, media, and growth. From startup founders figuring out velocity to enterprise teams navigating retail media and omnichannel growth, these podcasts offer practical insights you can actually use.
At Left Hand Agency, we believe the best media strategies come from understanding how brands grow both on and off the shelf. Staying plugged into conversations like these helps us build smarter, more effective media plans for our clients.
Have a favorite CPG podcast we missed? Let us know—we’re always looking for the next great listen.
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