We are excited to announce the launch of our revamped Left Hand Agency website! At our agency, we are constantly looking for ways to...

Another retail giant is entering the digital data game. Kroger has partnered with our friends at Magnite to leverage their robust shopper...

Our incredible team media experts live in cities across the country, representing every time zone in the contiguous US. So, as you can...

By Lauren Ridgley Netflix just revealed a bit more about their rollout for advertising-based video on demand (AVOD) and their tiered...

We are more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls, retail...

It's the time of year again, when broadcast and cable television networks roll out the red carpet to wine and dine advertising industry executives in a star-studded week known as the Upfronts. What are the Upfronts? For more than 60 years, cable and broadcast networks, advertising executives and entertainment journalists have descended upon New York City in May for the weeklong event. Each network's biggest stars give a sneak peek at new shows, special events and returning se

By Maia Brusseau Out of home advertising (OOH) may be the oldest form of advertising in the world. According to the Out of Home Advertising Association of America , ancient Egyptians used stone obelisks to publicize new laws and treaties – and OOH was born. As printing techniques were developed and improved, handbills and posters were all the rage, until the billboard made its debut in the 1800s. What started as large format roadside posters to promote the circus turned into

In the television world, today is the first day of May sweeps. Yes, we know it’s still April, but the May ratings measurement period, aka sweeps, officially kicks off today. What the heck are “sweeps,” anyway? I haven’t worked in a television station for six years, but when someone mentions the months of February, May, July and November I experience a brief moment of PTSD. I can remember pleading with friends and family not to schedule weddings, reunions, or anything else im

We are more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls, retail...

In March, Left Hand Agency was elevated to Google Partner status, a major milestone and a proud achievement for a young agency. Our team...

Lauren Ridgley CEO At Left Hand Agency Website Address: lefthandagency.com On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Lauren Ridgley from Left Hand Agency. To learn more check out lefthandagency.com . WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS? Converging technology and more and more media dollars moving to programmatic buying. OTT will be dominating TV the next few yea

In case you missed it (we nearly did!), Roku just dropped a major bombshell about addressable TV. They're rebranding it as dynamic linear ad insertion (DLA), but the concept and execution is the same as addressable TV , which has been around for a while from companies like Ampersand. The Roku offering is in beta and we doubt it will be available at the DMA level for a while (addressable via Ampersand is still only available nationally). But, buried at the bottom of the Adweek

We are more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls, retail...

We don't mean to brag, but we love our team and couldn't be prouder to work with this brilliant collection of motley, creative, smart...

Last week, the Left Hand Agency team descended on Dallas, TX from every time zone in the US to meet in person for the first time. Nerves...

In the midst of Women's History month, we would like to introduce you to an amazing woman on our team, our Media Buyer Stacy Woelber....

Left Hand Agency is more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls,...

More and more streaming services are jumping on the ad-supported bandwagon. Particularly with tiered options that allow users to choose...

Left Hand Agency is more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls,...

Today, on the first day of Women's History month, we'd like to introduce you to one of the amazing women on our team, our COO Sarah...