We are more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls, retail...

In March, Left Hand Agency was elevated to Google Partner status, a major milestone and a proud achievement for a young agency. Our team...

Lauren Ridgley CEO At Left Hand Agency Website Address: lefthandagency.com On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Lauren Ridgley from Left Hand Agency. To learn more check out lefthandagency.com . WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS? Converging technology and more and more media dollars moving to programmatic buying. OTT will be dominating TV the next few yea

In case you missed it (we nearly did!), Roku just dropped a major bombshell about addressable TV. They're rebranding it as dynamic linear ad insertion (DLA), but the concept and execution is the same as addressable TV , which has been around for a while from companies like Ampersand. The Roku offering is in beta and we doubt it will be available at the DMA level for a while (addressable via Ampersand is still only available nationally). But, buried at the bottom of the Adweek

We are more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls, retail...

We don't mean to brag, but we love our team and couldn't be prouder to work with this brilliant collection of motley, creative, smart...

Last week, the Left Hand Agency team descended on Dallas, TX from every time zone in the US to meet in person for the first time. Nerves...

In the midst of Women's History month, we would like to introduce you to an amazing woman on our team, our Media Buyer Stacy Woelber....

Left Hand Agency is more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls,...

More and more streaming services are jumping on the ad-supported bandwagon. Particularly with tiered options that allow users to choose...

Left Hand Agency is more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls,...

Today, on the first day of Women's History month, we'd like to introduce you to one of the amazing women on our team, our COO Sarah...

Left Hand Agency is more than a group of advertising and marketing pros. The individuals that make up this motley crew of creative souls,...

Some people watched for the halftime show. Some watched to see if the Cincinnati Bengals could take home their first Lombardi Trophy, or...

Have you ever worked with someone who inspires you? Someone who is doing great things to make our world a better place? In this case,...

Last week a friend forwarded me this article about Vizio's earnings - the majority of which are from data not devices. This goes in line...

If you have ever clicked on an article on Facebook, LinkedIn or other sources, you will often see a VERY long URL. The last part of the...

Seems like every week a major retailer is announcing they have a DSP or a data deal. Last week Kroger announce they are starting a...

If you are working in advertising in the TV space (comprising broadcast, cable, OTT, CTV etc.) then you should familiarize yourself with ispot.tv . It's a new(ish) measurement company that provides measurement solutions specifically for advertisers - focusing not just on impressions but whether customers are paying attention to the ads being served. They also produce some helpful reports on overall advertising trends across video. Their Q3 report had some great highlights a

It was around 2008 when I first got a streaming device connected to my TV. The setup reminded me of the old school VCR setup - lots of...