Some watched for the halftime show. Some just wanted to eat the good snacks. Some watched to see if the Philadelphia Eagles could spoil a...

If you’ve been hesitant about the cost of Connected TV (CTV) advertising because of the seemingly high CPMs, you’re not alone.  But, one...

Okay, we admit it. Programmatic advertising jargon is a little out of control. There are so many terms that are unnecessarily...

LinkedIn has evolved from being a job search website to an invaluable platform for advertisers, especially for businesses targeting...

One of our most frequently asked questions from clients is "what's a good CPM for OTT?" My answer is usually diplomatic.  But, the correct answer is, "you're asking the wrong first question about OTT."  If you are comparing OTT vendors, the most important metric isn't a number like CPM. Don't get me wrong, CPM matters, but OTT success hinges on where your ads run and who they reach. Premium inventory with precise targeting almost always outperforms cheap impressions. So befor

The first time someone called Left Hand Agency "indie" I almost corrected them. After all, indie is a term usually reserved for renegades...

Last week, the Left Hand Agency team descended upon Portland, OR where our all-remote agency is headquartered. Our team came in from...

In the fast-paced world of digital marketing, things can literally change overnight.  Platforms update, new tools emerge, and what worked...

Saying that election years tend to upend the media landscape is an understatement. They wreak havoc on it! When political dollars flood...

It’s no secret that marketing teams are often stretched thin when it comes to people, resources, and budgets.  And if you’re working for...

We admit it. We are SUPER guilty of using acronyms in this business. And AVOD is another acronym that gets tossed around without much...

No, unfortunately, it's not an app that moves quicker than other streaming apps!  A FAST Channel is an app that is free to customers and...

Super Bowl Sunday is one of the biggest events of the year. Early estimates from Nielsen Media Research show that 120 million people...

Have you ever wondered why traditional media buying methods just don't seem to click when it comes to the digital world? For decades, TV...

The world of digital advertising is a virtual ocean of media options. And like the ocean, there’s a lot hiding below the surface. That’s...

We get to work on a lot of cool projects with our clients.  It’s not often, though, that a client’s project includes a move to a newly constructed facility, new graphics, new set, and a whole new brand.  WHEW! That was the project our client Danielle Reeves from KMOV-TV was tasked with for most of 2023. She tapped our agency to help build a bold advertising strategy and campaign to support their creative for their new First Alert 4  brand.  Reeves tasked us with ensuring the

Imagine going to McDonalds and ordering a quarter pounder and fries. But, when they hand you your order, there is only half of a burger...

Here at Left Hand Agency, we talk with a lot of businesses about making their marketing strategy scalable. But what does that really...

One of the first questions we ask potential clients or new clients is "who is your target audience?" Why? Understanding who you want to...

Yes, there is a holiday for everything, and today we are celebrating one that was made for people like us! In 2019, a digital advertising...