Super Bowl Sunday is one of the biggest events of the year. Early estimates from Nielsen Media Research show that 120 million people...

Have you ever wondered why traditional media buying methods just don't seem to click when it comes to the digital world? For decades, TV...

The world of digital advertising is a virtual ocean of media options. And like the ocean, there’s a lot hiding below the surface. That’s...

We get to work on a lot of cool projects with our clients.  It’s not often, though, that a client’s project includes a move to a newly constructed facility, new graphics, new set, and a whole new brand.  WHEW! That was the project our client Danielle Reeves from KMOV-TV was tasked with for most of 2023. She tapped our agency to help build a bold advertising strategy and campaign to support their creative for their new First Alert 4  brand.  Reeves tasked us with ensuring the

Imagine going to McDonalds and ordering a quarter pounder and fries. But, when they hand you your order, there is only half of a burger...

Here at Left Hand Agency, we talk with a lot of businesses about making their marketing strategy scalable. But what does that really...

One of the first questions we ask potential clients or new clients is "who is your target audience?" Why? Understanding who you want to...

Yes, there is a holiday for everything, and today we are celebrating one that was made for people like us! In 2019, a digital advertising...

I am going to admit that the title of this post may seem a little self-serving, but I promise it is not! In fact, I'd say that before you...

In the world of marketing, staying ahead of the curve is essential for long-term success. It's a well-known fact that understanding and...

It's no secret that there a A LOT of differences between different generations. From Baby Boomers to Gen Z, understanding the...

In today's digital age, traditional advertising mediums, such as print, out of home, television, and radio, face fierce competition from...

From time to time, I like to pull back the curtain on the inner workings of our agency to share how we go above and beyond for our...

One of the first things we discuss with new clients is how we will measure the success of a campaign. For direct to consumer (DTC)...

Paid Search, also called PPC (pay-per-click) and SEM (search engine marketing), is a crucial part of the marketing mix for most...

Ready or not, AI is becoming more prevalent in the advertising world and is only expected to grow. If you’re not sure where to start...

Who said billboard media buying isn't fun? Or challenging ? A few months ago, one of our clients came to us with a very specific billboard she wanted to have as part of her media mix. It had great lead time on a highly-trafficked highway. The board had been sitting vacant with an "Available" sign for months. The sign listed a phone number to call to buy the space. Photo of the board sent to us by our client. Note: The full phone number was visible on the version we received!

Direct-to-consumer (DTC) companies operate in a highly competitive digital landscape where driving conversions is often the key and only...

In today's digital age, online platforms play a pivotal role in influencing consumers' decisions, especially when it comes to dining out....

Our relationship with television is always evolving, with the biggest change being the major shift towards streaming in recent years. In...