CPG Marketing Insights

TRENDS & ANALYSIS SHAPING CPG MARKETING, RETAIL MEDIA

& BRAND GROWTH.

Lauren Ridgley

Mar 18, 20255 min read

What is a Retail Media Network? Why the Answer is More Complicated Than You Think

Sarah Williams

Mar 11, 20253 min read

Brand Safety Isn’t Just About Automated Filtering - Here’s How We Make Sure Your Ads Stay in the Right Place

Lauren Ridgley

Mar 4, 20253 min read

Why Traditional Media Buyers Struggle with Digital Media Buying

Maia Brusseau

Feb 26, 20252 min read

The Future of Media Buying: AI Meets Human Expertise

Maia Brusseau

Feb 18, 20253 min read

Breaking the Mold: How Challenger Brands Shake Up the CPG Industry

Maia Brusseau

Feb 10, 20253 min read

Big Ads from the Big Game: Our Favorite Super Bowl Commercials

Lauren Ridgley

Feb 4, 20252 min read

Co-Viewing: CTV Advertising’s Hidden BOGO

Maia Brusseau

Dec 13, 20241 min read

Programmatic Advertising Jargon: 101

Lexie Thomas

Dec 6, 20242 min read

Why LinkedIn May Deserve a Place in Your Media Plan

Lauren Ridgley

Nov 4, 20243 min read

What's a good CPM for OTT?

Lauren Ridgley

Oct 11, 20242 min read

Why an Indie Agency May Be the Right Choice for Your Business

Lauren Ridgley

Sep 19, 20242 min read

LHA takes on PDX

Sarah Williams

Jul 16, 20242 min read

The Importance of Digital Media Buying Certifications: How They Benefit Our Team and Clients

Lauren Ridgley

Jun 11, 20243 min read

Why Elections Affect All Advertisers and What They Can Do About It

Maia Brusseau

May 14, 20242 min read

Free (or almost free) Marketing Tools for Nonprofits

Lauren Ridgley

Feb 27, 20242 min read

What is an AVOD?

Lauren Ridgley

Feb 13, 20242 min read

What is a FAST channel?

Maia Brusseau

Feb 12, 20243 min read

The Top Super Bowl Ads of 2024 (according to us!)

Lauren Ridgley

Jan 30, 20242 min read

What’s the point? Why old-school buying techniques don’t cut it for digital media.

Lauren Ridgley

Dec 13, 20234 min read