Programmatic Advertising Jargon: 101

Okay, we admit it.

Programmatic advertising jargon is a little out of control.

There are so many terms that are unnecessarily overcomplicated that even the smartest person in the room can get confused when we start tossing them out.

So, we put together these slides to simplify all of that jargon.

Think of this as your cheat sheet for programmatic terminology. From RTB and IVT to ROAS and VCR (no, it's not the machine we used to watch movies from Blockbuster), we have all the acronyms and terms covered!

Check them out in the slideshow below, and if you ever want to nerd out with us on all things programmatic advertising, let's connect!