Yesterday sent a lot of advertisers, agencies and social media buyers into a panic when Facebook suddenly went dark. No doubt there were...

Digital & Social Media Buyer Left Hand Agency is a full-service advertising agency located outside Portland, OR. We have an immediate...

If you are not familiar with the term A/B testing and you are a marketer or have a product you need advertised - let me introduce the...

When our agency knew the big change for Apple's privacy settings was coming - we laid out the new expectations for our DTC advertisers....

Much to the chagrin of my husband I often force him to: Rewind a show to watch a great ad Stop so I can take a photo of a cool billboard...

If you follow the Connected TV space closely you'll know that the biggest differentiator in any vendor is their data. And no Connected TV...

Local TV marketing & creative services directors are exhausted. Buy them a present. In the past 10-15 years they've seen their departments dwindle as revenue declined. Through this they have had to manage the marketing and branding of more content distribution channels including a website, mobile app & social media platforms. Imagine your job description growing 5 fold and having less people to delegate? It's a tough tough job! Adding to that, in the past few years a new chan

I was recently featured in a few articles about local media buying (what an honor!) and discussed some of the biggest recommendations on media buying for local TV station marketing directors. One of the recommendations was Facebook advertising - and a commenter noted that they have had significant issues with approvals on Facebook due to the platform flagging a promo that related to politics. It's so frustrating to have that happen - I've been in that boat SO many times and

The news of Ellen Degeneres' longtime daytime TV show ending its run in 2022 wasn't a big surprise to anyone in the industry. Still, it certainly has programming executives and local TV affiliates working hard to adjust programming. And - 2022 isn't that far off in their world. There hasn't been a hole this big in daytime TV since Oprah retired. And while "Ellen" may go out with less fanfare, her ratings are still strong. It will be interesting to see if she draws more eyebal

I'll admit it. When I was a Creative Services/Marketing Director, I questioned the idea of paying someone to do my media buying. The...

If you are a broadcast or cable channel and you do not know what ACR data is, you need to learn as soon as possible. Why? Because ACR data is the key to finding your viewers on streaming TV. So ... what is ACR? ACR stands for Automated Content Recognition. Translation: Your smart TV is spying on you. Smart TVs are ubiquitous nowadays. Chances are if you stream video on your TV, you are using a smart TV or a device like Roku, AppleTV, FireTV Stick, etc. ACR is built in to th

I once went through an entire presentation with a client on this topic. I shared all kinds of useful information and insights about this...

Last night my husband got invited to the neighbors house to watch the NFL draft with a few other guys. As they sat around watching picks and devouring pizza I was at home thinking about the power a major live television event can still draw. The only live TV we watch these days is events like the Super Bowl, Kentucky Derby and - for my husband - Cubs games. When I watch local news coverage it's on my phone or via an app on TV. The draft was the clear ratings winner last night

One of the biggest reasons I stepped out on my own was to help grow small businesses - there is nothing more gratifying than helping an...

It was my sister Sarah's birthday a few weeks ago. Happy, Happy Birthday Sarah! I like to point out every year that she is still older...

I was at the dentist getting a tooth filled and the radio was set to a local country station. The dentist and her assistant provided...

Any business owner with a Facebook Business page has seen the "boost this post" button pop up on their page. It's a button that...