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Is it too late to save Live TV?
Last night my husband got invited to the neighbors house to watch the NFL draft with a few other guys. As they sat around watching picks and devouring pizza I was at home thinking about the power a major live television event can still draw. The only live TV we watch these days is events like the Super Bowl, Kentucky Derby and - for my husband - Cubs games. When I watch local news coverage it's on my phone or via an app on TV. The draft was the clear ratings winner last night
Lauren Ridgley
Apr 29, 20212 min read


Digital Advertising Fundamentals for Small Businesses
One of the biggest reasons I stepped out on my own was to help grow small businesses - there is nothing more gratifying than helping an...
Lauren Ridgley
Apr 26, 20214 min read


Zones: The Younger Sibling of Advertising
It was my sister Sarah's birthday a few weeks ago. Happy, Happy Birthday Sarah! I like to point out every year that she is still older...
Lauren Ridgley
Apr 25, 20212 min read


Frequency: Friend or Foe?
I was at the dentist getting a tooth filled and the radio was set to a local country station. The dentist and her assistant provided...
Lauren Ridgley
Apr 21, 20212 min read


Don't Hit that Boost Button
Any business owner with a Facebook Business page has seen the "boost this post" button pop up on their page. It's a button that...
Lauren Ridgley
Apr 20, 20212 min read
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