Most marketers don’t stall because their strategy is weak. They stall because it worked really well until it didn't. And now they're...

I just got back from Newtopia Now in Denver, and it’s quickly becoming one of my favorite events in the natural products space. The expo...

There’s a quiet little lie in marketing that we all agree to believe: consumer research is truth. Ask around, and you’ll hear marketers...

Your best customers are valuable. They are not your growth strategy. And yet, many brands obsess over their Ideal Customer Profile (ICP)...

Too many marketers treat brand awareness like a finish line. They say, “People know who we are.” But that’s not the same as: “They like...

Our Favorite CPG Newsletters for Retail, Regulation, Packaging, and Consumer Trends If you're leading or supporting a consumer brand, staying informed isn't just a nice-to-have—it’s a must. From shifting retail dynamics to product launches and regulatory news, the right newsletters keep your strategy sharp and your team aligned with where the industry is going. We subscribe to dozens of industry sources, but these nine stand out as consistently valuable for CPG brand managers

Strategic Collaboration Provides Stronger Analytics and Real-Time Optimization Left Hand Agency, a leading independent CPG media agency,...

I recently traveled to Milwaukee. I haven't lived there in years, but the second I stepped off the plane, it was like nothing had...

Let’s be honest: last-touch attribution is broken . And even more sophisticated models like multi-touch attribution? Still flawed....

In the last decade, marketing budgets have been shaped by one big shift: the rise of performance marketing. Return on ad spend (ROAS)...

I’m excited to share that Left Hand Agency is now a Women's Business Enterprise National Council (WBENC)-certified women-owned business....

A few years ago, we signed up for YouTube TV, not because we were cutting the cord, but because we wanted to better understand the ad...

Lately, I’ve been getting a lot of questions about Meta advertising—especially with the release of a new book that’s once again put the...

You’ve probably seen the ads: “Be on a billboard for less than a cup of coffee.” Sounds amazing, right? That’s programmatic OOH. While...

Out-of-home advertising (OOH) may be the oldest form of advertising in the world. Image credit: OAAA According to the Out of Home...

Retail Media Networks (RMNs) are the latest shiny object in the advertising world. They're not new, but they've certainly evolved. Gone...

Imagine you're throwing a party. You set up a guest list to keep out troublemakers … no one who’s going to start a fight, steal your...

For decades, traditional media buyers operated in a world where the currency of success was simple: household rating points, reach, and...

Artificial intelligence (AI) is a hot topic in just about every industry right now. And, advertising is no different .  While it is...

People are increasingly swapping sugary sodas for healthier alternatives, and big name soda brands like Coke and Pepsi are feeling it....