CPG Marketing Insights

TRENDS & ANALYSIS SHAPING CPG MARKETING, RETAIL MEDIA

& BRAND GROWTH.

Lauren Ridgley

May 223 min read

Instacart Advertising for CPG Brands: 5 Things You Should Know Before Trusting the Metrics | Left Hand Agency CPG High Five

Lauren Ridgley

May 183 min read

Retail Sales Velocity: Why Sales Can Go Up While Velocity Goes Down

Lauren Ridgley

May 155 min read

CPG Brand Strategy: 5 Growth Moats Strong Brands Build | Left Hand Agency CPG High Five

Lauren Ridgley

May 103 min read

Retail Product Velocity: Why Retailers Don’t Care About Your ROAS

Lauren Ridgley

May 43 min read

The Hard Truth About Incremental Sales Lift Measurement: It Won’t Tell You Which Channel Won

Lauren Ridgley

May 16 min read

The Power of Staying Private: What the World’s Largest Private CPG Companies Teach Us About Growth

Lauren Ridgley

Apr 273 min read

Why Incremental Sales Lift Test Duration Takes 12–16 Weeks (And Why That’s a Feature)

Lauren Ridgley

Apr 246 min read

Brand Collaboration Strategy: 5 High-Impact Collabs and What Marketers Can Learn | Left Hand Agency CPG High Five

Lauren Ridgley

Apr 203 min read

What Incremental Sales Lift Actually Measures

Lauren Ridgley

Apr 173 min read

The Functional Frozen Desserts Boom: 5 Brands Redefining Healthy Ice Cream | Left Hand Agency CPG High Five

Lauren Ridgley

Apr 144 min read

The Danger of Optimizing for the Wrong Question | Brand Building Metrics

Lauren Ridgley

Apr 103 min read

5 Emerging CPG Brands 2026 | Left Hand Agency CPG High Five

Lauren Ridgley

Apr 53 min read

Why No Single Metric Can Measure Growth: A Multi-Metric Growth Measurement Framework for CPG Brands

Lauren Ridgley

Apr 35 min read

Left Hand Agency CPG High Five: Five Women Who made a Career-Pivot into CPG | CPG Success Stories

Lauren Ridgley

Mar 305 min read

The CMO vs. CFO Fight: CPG Marketing Measurement Framework Explained

Lauren Ridgley

Mar 274 min read

Left Hand Agency CPG High Five: Top 5 CPG Digital Targeting Strategies That Influence How Consumers Buy

Lauren Ridgley

Mar 234 min read

What Do We Actually Mean By Growth?

Lauren Ridgley

Mar 202 min read

Left Hand Agency CPG High Five: The “We Don’t Advertise” Myth | Non Traditional Advertising Strategies

Lauren Ridgley

Mar 93 min read

Left Hand Agency CPG High Five: 5 Standout Products from Expo West 2026

Maia Brusseau

Feb 103 min read