Year-over-Year (YoY) Growth | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

Year-over-Year (YoY) Growth

Percentage growth in revenue or volume vs. prior year.

How it's Calculated:

((This year – Last year) ÷ Last year) × 100

Example:

If sales grew from $90M to $100M → 11.1% YoY growth.

Category:

Other/General

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