Weighted Distribution (%ACV) | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

Weighted Distribution (%ACV)

Percent of category sales from stores selling the item.

How it's Calculated:

Sum of ACV of stores carrying ÷ total ACV

Example:

If stores selling = $600M of $1B ACV → 60% ACV.

Category:

Retail/Trade Terms

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