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THE ULTIMATE CPG DICTIONARY
Weighted Distribution
A distribution measure that accounts for the size or importance of stores, usually weighted by ACV.
How it's Calculated:
Sum of ACV of stores carrying the product รท total ACV of all stores in the market.
Example:
If a soda brand is sold in high-volume retailers representing 80% of ACV, its weighted distribution is 80%.
Category:
Retail Measurement
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