VCR (Video Completion Rate) | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

VCR (Video Completion Rate)

The % of video ads that viewers watch until the end.

How it's Calculated:

Completed views ÷ Video starts × 100.

Example:

If 8,000 of 10,000 video ads are completed, VCR = 80%.

Category:

Advertising & Media Metrics

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