top of page

THE ULTIMATE CPG DICTIONARY

Trial Rate

Percentage of households purchasing for the first time in period.

How it's Calculated:

n/a

Example:

If 3M HHs purchased a product for the first time in a year, trial rate = (3M รท total HHs).

Category:

Consumer/Market Metrics

Left Hand Agency Logo
COBID Certified Logo
WOSB Certified Logo
WBENC Certified Logo
NextNW Logo
Indie Agency News Logo

Our AI Commitment

Let’s connect!

  • White Facebook Icon
  • White LinkedIn Icon
Thank you for contacting us!

© 2026 by Left Hand Agency

bottom of page