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THE ULTIMATE CPG DICTIONARY
Trade Spend %
The percentage of gross sales allocated to trade promotions, discounts, and retailer incentives.
How it's Calculated:
Trade Spend ÷ Gross Sales × 100.
Example:
If a snack brand spends $1M on trade promotions out of $10M in gross sales, Trade Spend % is 10%.
Category:
Financial/Distribution Metrics
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