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THE ULTIMATE CPG DICTIONARY
Syndicated Data
Data collected, aggregated, and sold by third-party firms to multiple clients, typically covering retail sales and household purchases.
How it's Calculated:
Includes scanner data, household panels, and loyalty card data, aggregated by providers like NielsenIQ and IRI.
Example:
Syndicated data shows market share trends for snack foods across U.S. grocery stores.
Category:
Syndicated Data
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