SOV (Share of Voice) | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

SOV (Share of Voice)

A brand’s % of total advertising spend or impressions in its category.

How it's Calculated:

Brand spend ÷ Total category spend × 100.

Example:

If a cereal brand spends $10M in a $100M category, SOV = 10%.

Category:

Advertising & Media Metrics

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