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THE ULTIMATE CPG DICTIONARY
Share of Voice (SOV)
The percentage of advertising presence a brand has in a market compared to competitors.
How it's Calculated:
Brand’s ad spend ÷ Total category ad spend.
Example:
If Pepsi spends $10M and the soda category spends $100M, Pepsi’s SOV is 10%.
Category:
Advertising & Media Metrics
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