ROAS (Return on Ad Spend) | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

ROAS (Return on Ad Spend)

A measure of revenue generated for every dollar spent on advertising.

How it's Calculated:

Revenue attributable to ads ÷ ad spend.

Example:

If $50,000 in revenue is generated from $10,000 in ads, ROAS is 5x.

Category:

Advertising & Media Metrics

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