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THE ULTIMATE CPG DICTIONARY
Retail Media
Advertising within a retailer’s ecosystem, such as sponsored search, display, or on-site ads on retailer websites/apps.
How it's Calculated:
Measured by impressions, click-through rate, and ROAS (return on ad spend).
Example:
A snack brand buys sponsored search ads on Kroger.com for the keyword 'chips'.
Category:
Shopper Marketing
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