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THE ULTIMATE CPG DICTIONARY
Promotional Lift
The incremental increase in sales attributed to a temporary promotion, discount, or special display.
How it's Calculated:
Promotional Lift = (Sales During Promotion - Baseline Sales) ÷ Baseline Sales
Example:
Sales of a soda brand increase from 10,000 units per week to 15,000 units during a 2-week promotion, giving a 50% lift.
Category:
Pricing & Promotion
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