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THE ULTIMATE CPG DICTIONARY
Price Pack Architecture (PPA)
The strategy of designing different package sizes and formats at varying price points to meet consumer needs and maximize revenue.
How it's Calculated:
Not a formula; evaluated through revenue mix across pack sizes and consumer demand.
Example:
Offering a single-serve snack bag at $1.29 and a family-size bag at $4.99.
Category:
Pricing & Promotion
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