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THE ULTIMATE CPG DICTIONARY
Planogram (POG)
A schematic diagram that dictates product placement on shelves to optimize sales and maintain consistency across stores.
How it's Calculated:
Compliance rate = (# stores executing plan ÷ total stores) × 100.
Example:
Target uses planograms to ensure every store has identical shelf layouts for toothpaste.
Category:
Retail/Shopper
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