On-Shelf Availability (OSA) | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

On-Shelf Availability (OSA)

The percentage of time a product is available on-shelf when consumers want to buy it.

How it's Calculated:

(Time in-stock ÷ Total time) × 100.

Example:

A dairy brand tracks OSA to ensure milk is available 95% of the time.

Category:

Retail/Shopper

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