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THE ULTIMATE CPG DICTIONARY
Hi-Lo Pricing
A pricing strategy where products are initially priced high and then discounted through promotions or temporary price reductions.
How it's Calculated:
Measured by comparing regular (high) price periods to promotional (low) price periods.
Example:
A cereal brand priced at $4.99 but frequently promoted at $2.99 in weekly circulars.
Category:
Pricing & Promotion
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