top of page
THE ULTIMATE CPG DICTIONARY
Focus Group
A moderated discussion with a small group of consumers to gather opinions, perceptions, and feedback on products, ads, or concepts.
How it's Calculated:
Not formula-based; typically 6–12 participants per session, results coded for themes.
Example:
Testing consumer reactions to new packaging designs in a group discussion.
Category:
Shopper & Consumer Research
bottom of page