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THE ULTIMATE CPG DICTIONARY
Equivalized Volume (EQ Vol)
Standardizes product volume into a common unit for comparison across different pack sizes.
How it's Calculated:
Convert all units to a base size (e.g., 16 oz).
Example:
A 32 oz bottle = 2 EQ Vol units of 16 oz; a 64 oz bottle = 4 EQ Vol units.
Category:
Other/General
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