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THE ULTIMATE CPG DICTIONARY
EDLP (Everyday Low Pricing)
A pricing strategy where a brand or retailer offers products at a consistently low price rather than relying on promotions or discounts.
How it's Calculated:
Not formula-based; assessed by comparing base price levels to promotional strategies.
Example:
Walmart using EDLP to maintain low, stable prices across categories.
Category:
Pricing & Promotion
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