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THE ULTIMATE CPG DICTIONARY
Direct Store Delivery (DSD)
A distribution method where manufacturers deliver products directly to retail stores, bypassing the retailer’s distribution centers.
How it's Calculated:
Not formula-based; operational model tracked by % of sales delivered via DSD vs. warehouse.
Example:
PepsiCo and Frito-Lay delivering snacks directly to supermarkets.
Category:
Distribution & Trade
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