CPP (Cost per Point) | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

CPP (Cost per Point)

The cost to reach 1% of a target audience, used in TV/radio planning.

How it's Calculated:

Media cost ÷ GRPs.

Example:

If a campaign costs $50,000 and delivers 100 GRPs, CPP = $500.

Category:

Other/General

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