CPM (Cost Per Thousand Impressions) | Lefthand Agency

top of page

THE ULTIMATE CPG DICTIONARY

CPM (Cost Per Thousand Impressions)

The cost of reaching 1,000 people (impressions) with an ad.

How it's Calculated:

Total spend ÷ (impressions ÷ 1,000).

Example:

If a campaign costs $2,000 and delivers 500,000 impressions, CPM is $4.

Category:

Advertising & Media Metrics

bottom of page