CPC (Cost Per Click) | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

CPC (Cost Per Click)

The price paid for each click on a digital advertisement.

How it's Calculated:

Total spend ÷ number of clicks.

Example:

If an ad campaign costs $500 and generates 1,000 clicks, CPC is $0.50.

Category:

Advertising & Media Metrics

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