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THE ULTIMATE CPG DICTIONARY
Coupon
A promotional tool offering consumers a discount on a product purchase, either paper-based or digital.
How it's Calculated:
Tracked by redemption rate: (Number of coupons redeemed ÷ total coupons distributed) × 100.
Example:
10,000 coupons distributed, 500 redeemed → 5% redemption rate.
Category:
Shopper Marketing
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