top of page
THE ULTIMATE CPG DICTIONARY
Co-Viewing
When more than one person views a piece of media content (such as a TV program or streaming ad) together.
How it's Calculated:
Measured via surveys or device data to estimate average viewers per household/device.
Example:
A CTV household may show 1 impression, but with 3 people co-viewing it counts as 3 individuals reached.
Category:
Advertising & Media Metrics
bottom of page