Channel Split | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

Channel Split

Percentage of sales by channel (e.g., Grocery, Club, eComm).

How it's Calculated:

n/a

Example:

If $40M sales are $20M grocery, $15M club, $5M eComm → 50/37.5/12.5 split.

Category:

Other/General

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