top of page
THE ULTIMATE CPG DICTIONARY
Category Development Index (CDI)
Category sales in a market vs. national average.
How it's Calculated:
CDI = (% of category sales in market ÷ % of total population in market) × 100
Example:
If a category has 15% sales in a region that is 10% of population, CDI = 150.
Category:
Other/General
bottom of page