top of page

THE ULTIMATE CPG DICTIONARY

Buy Rate

Average purchase per buying household.

How it's Calculated:

Total volume ÷ # of buying households

Example:

200M units ÷ 20M HHs = 10 units/HH

Category:

Consumer/Market Metrics

Left Hand Agency Logo

Ready to grow with smarter media?
Let's connect.

  • White Facebook Icon
  • White LinkedIn Icon
WOSB Certified Logo
WBENC Certified Logo
WBE Logo
ESB Logo
OSBE Logo
NextNW Logo
Indie Agency News Logo

Our AI Commitment

Thank you for contacting us!

Left Hand Agency | Portland, OR | Serving CPG & Retail Brands Nationwide | (414) 897-2146

© 2026 by Left Hand Agency

bottom of page