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THE ULTIMATE CPG DICTIONARY
Brand Development Index (BDI)
Brand sales in a market vs. national average.
How it's Calculated:
BDI = (% of brand sales in market ÷ % of total population in market) × 100
Example:
If a brand has 10% sales in a region that is 5% of the population, BDI = 200.
Category:
Other/General
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