top of page
THE ULTIMATE CPG DICTIONARY
BOGO (Buy-One-Get-One)
A common trade promotion where consumers receive an additional product for free (or at a discount) with purchase.
How it's Calculated:
Measured by incremental sales lift vs. baseline sales during promotion.
Example:
A BOGO offer on shampoo increases unit sales from 10,000 to 25,000 during the promo period.
Category:
Trade Marketing
bottom of page