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THE ULTIMATE CPG DICTIONARY
All Commodity Volume (ACV)
A measure of the total sales volume of stores carrying a product, expressed as a percentage of all possible sales volume in the market.
How it's Calculated:
Stores carrying product $ sales ÷ Total market $ sales × 100
Example:
If 70% of total grocery sales volume comes from stores that sell your brand, ACV = 70%.
Category:
Retail/Trade Terms
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