Add-to-Cart Rate | Lefthand Agency

top of page

THE ULTIMATE CPG DICTIONARY

Add-to-Cart Rate

The % of product detail page (PDP) visits that result in an add-to-cart action.

How it's Calculated:

Add-to-cart actions ÷ PDP views × 100.

Example:

If 1,000 people view a product page and 50 add it to cart, rate = 5%.

Category:

Other/General

bottom of page