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THE ULTIMATE CPG DICTIONARY
ACV Distribution (All Commodity Volume)
A measure of product availability weighted by the total sales volume of the stores where the product is sold.
How it's Calculated:
Sum of sales volume of all stores carrying the product รท total sales volume of all stores in the market.
Example:
If a snack brand is sold in stores that represent 60% of total market sales, its ACV distribution is 60%.
Category:
Retail Measurement
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