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THE ULTIMATE CPG DICTIONARY
ACV (All Commodity Volume) Weighted Distribution
A measure of product availability weighted by store sales volume, showing the percentage of total market sales where a product is sold.
How it's Calculated:
Sum of the sales volume of stores carrying the product ÷ total category sales volume across all stores.
Example:
If a cereal is sold in stores representing 70% of total grocery sales, its ACV distribution is 70%.
Category:
Financial/Distribution Metrics
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