top of page
THE ULTIMATE CPG DICTIONARY
% ACV with Merch
The percentage of stores with merchandising support (feature, display, or price reduction).
How it's Calculated:
Stores with merchandising ÷ Total stores × 100.
Example:
If 600 of 1,000 stores carrying the product run a display, % ACV with Merch = 60%.
Category:
Retail/Trade Terms
bottom of page