GOAL: RETAIN AND GROW CUSTOMERS AMID NEARBY COMPETITOR STORE OPENINGS, AND REACH A NEW, YOUNGER ADULT AUDIENCE.
The Challenge:
​As new liquor stores opened nearby, Shamrock faced intensifying competition. The challenge was reaching a new audience that radio and television hadn’t captured.
The Strategy:
Left Hand Agency developed a multi-channel campaign with an OTT emphasis to reach the right audience at the right time. Targeting focused on viewers engaging with food-and-beverage content and likely in-market for liquor.
THE RESULTS: THE CAMPAIGN REACHED A HIGHLY ENGAGED AUDIENCE, MAINTAINED STEADY STORE FOOT TRAFFIC, AND TRANSLATED TO MEANINGFUL REVENUE GROWTH DESPITE RISING COMPETITION.
Reached a highly engaged audience
Maintained steady levels of store foot traffic
Sizable increase store revenue increase
Channels Used:
OTT
YouTube
Radio
Television
The Conclusion:
By shifting the media mix to include OTT alongside digital and traditional channels, the campaign attracted new consumers and sustained foot traffic despite rising competition. Left Hand Agency reached relevant audiences who hadn’t seen Shamrock’s ads before—including younger adults not reachable through TV or radio—demonstrating the power of OTT when paired with other awareness tactics.