GOAL: DEVELOP EUROPEAN DIRECT-TO-CONSUMER BEAUTY BRAND OSLO SKIN LAB'S (OSL) U.S. MARKET PRESENCE AND DRIVE WEBSITE CONVERSIONS.
The Challenge:
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Limited market exposure and brand awareness after recent U.S. launch.
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Fine-tuning marketing strategies for the U.S. market versus established European playbooks.
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Meeting established cost-per-acquisition goals through driving single purchases and subscriptions.
The Strategy:
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Research, test, and refine key target audiences for paid social.
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Optimize budgets, audiences, and creative rotation via A/B testing to meet and exceed cost per acquisition (CPA) goals.
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Manage multiple ad creative formats—carousels, user-generated content (UGC) video, and static image ads—across Meta, specifically Facebook and Instagram.
THE RESULTS: THE CAMPAIGN ACCELERATED DIRECT-TO-CONSUMER GROWTH BY TURNING PAID-SOCIAL AWARENESS INTO PURCHASES IN THE U.S. MARKET, IMPROVING ACQUISITION EFFICIENCY THROUGH TARGETED AUDIENCE TESTING AND CREATIVE OPTIMIZATION.
Performance:
Substantial growth in paid media-driven sales
38% of all site traffic attributed to all paid social media traffic
41% increase in conversions attributed to paid media
77% decrease in cost-per-acquisition within 2 months
Channel Used:
Meta
The Conclusion:
Left Hand Agency drove more purchases while substantially reducing cost per purchase. Our testing methodology and in-flight strategy refinements created a lasting impact on OSL’s growth and U.S. market share.