GOAL: GROW POTTED IN PORTLAND'S POST-PANDEMIC B2B PLANT-SERVICES BUSINESS AS OFFICES REOPENED.
The Challenge:
Potted In Portland operates in a unique niche with a small pool of decision-makers. The challenge was to find those buyers and put Potted In Portland’s service options in front of them at the moment they searched—which was further complicated by COVID-19 shutdowns among key customers.
The Strategy:
Differentiate Potted In Portland from competitors through paid search. We first partnered to accelerate B2B growth, launching a robust PPC search program that quickly generated major business leads. Building on that awareness win, Left Hand Agency extended the effort with a retail-traffic PPC campaign to sustain momentum.
THE RESULTS: THE CAMPAIGN DROVE SUSTAINED B2B CLIENT GROWTH BY CAPTURING HIGH-INTENT LEADS VIA PAID SEARCH AND SOCIAL, TRANSLATING DEMAND INTO STRONGER IN-STORE PERFORMANCE.
Performance:
65% increase in total number of clients
23% in-store sale metrics increase
57% of new clients found through LHA campaigns
Channels Used:
Google Paid Search
Meta
The Conclusion:
With a focus on driving in-store traffic and sales, we built a comprehensive search funnel for Potted In Portland. We actively research Portland plant-services and retail trends and maintain a diverse advertising portfolio across Google Ads and Meta.