GOAL: INCREASE BOOKINGS FOR WEDDINGS AND PRIVATE DINING EVENTS BY SHOWCASING THE VENUE'S UNIQUE OFFERINGS, AMBIANCE, AND EXPERIENCES.
The Challenge:
-
Highly competitive wedding industry
-
Beating out competition for corporate event hosting
-
Identifying the right audience to target to drive bookings
The Strategy:
-
Researching, testing, and refining key target audiences for paid social advertising
-
Identifying key decision-makers to target when it comes to booking a Corporate Event or Wedding
-
Focus messaging and visuals around the unique experience of the venue, especially critical in the highly competitive wedding industry
THE RESULTS: THE CAMPAIGN DROVE A SURGE OF QUALIFIED TRAFFIC TO THE BOOKING PAGES AND DELIVERED MEASURABLE BUSINESS IMPACT—HIGHER PRIVATE-DINING SALES, MORE EVENTS, AND LARGER AVERAGE CHECKS.
Performance:
Sharp surge in high-intent clicks to the event booking pages
27.4% increase in private dining sales
6.3% increase in number of events booked
19.8% increase in average sales per event
Channels Used:
Meta
Google Paid Search
The Conclusion:
Left Hand Agency's campaign efforts contributed to increased bookings and higher per-event sales, resulting in stronger total private-event revenue.